MEDIA- The Unparalleled Institution
Media- The resonant voice of the people is undoubtedly placed upon a pedestal and is surely the only institution in itself and a brand that does not thrive on sycophancy. The importance of media today, whether it is print, radio or broadcast, is immense. Never before in the history of mankind have the media had a significant power and control over our lives and behavior. Media has the propensity to criticize and rightly so as criticism is the prerogative of media and cannot be termed as audacity. You point a finger at the media and the media remains unaltered and unperturbed. It comes out clean through every single mishap, as a lotus that blooms in the swamp but never fails to garner the attention of mankind. With the authority sans any trace of audacity, the dignified Media must play a pivotal role in educating the population and questioning those in power. The hourglass of time has been the witness of scams, scandals and umpteen malicious social practices but the da